Commonly-asked Questions

What is The Title Registrar?

The Title Registrar was created to help the entertainment industry effectively employ EIDR identifiers in their creation and distribution of content.  The Title Registrar created the Title Manager, a secure website application that allows our registered clients to get an EIDR ID quickly at a pay-per-title fee. No membership is required. 

How do I create a new account?

Check out our 3-minute tutorial for a detailed explanation of how to create an account and to get an EIDR ID here.

How long does it take to get an EIDR ID?

Our clients usually receive an ID within one business day.  The rare title that requires manual review or research may take longer.

Need more support?

Submit a support request here.

Reach us at (307) 278-9588 or

Additional EIDR resources



Can I see API documentation?

Sure, it’s right here:

What does API access cost?

The Resolution API has a number of pricing tiers, including a free tier.

  Free. Allows up to 25,000 resolutions per month

  $50. Up to 100,000 resolutions per month

  $70. Up to 250,000 resolutions per month

  $100. Up to 1 million resolutions per month

Title searching and matching are not available through the free tier.

What does the API do?

The Title Registrar Resolution API allows IT organizations to:

  • Resolve EIDR IDs to individual titles
  • Resolve EIDR records by external Alternate IDs (like IMDB)
  • Find titles that your organization has created through the Title Registrar
  • Track the status of your current TTR registrations
  • Retrieve members of a title family (the entire family, ancestors, peer, or descendants)
  • Look up EIDR party names and IDs
  • Match a title against the EIDR registry
  • Find all registry titles changed since a given date (30 days maximum)

This is all done using standard JSON objects, in a high-performance interface. So back-end EIDR integration functionality is available through such scripting platforms as Python, JavaScript, Ruby and PHP, as well as more elaborate traditional development platforms as Java and .NET.

Using IDs

What is a performance-level EIDR ID? Why does my distributor want it?

The entertainment industry has become increasingly global in the last few decades. Now that distribution is almost entirely digital, it has become commonplace for a single work to be released in multiple versions, all in simultaneous release. There can be separate versions for different languages, for different censorship regimes, or different platforms, like theaters, home and mobile devices.

The problem is that each of these versions represents a separate product. Each can potentially have different runtimes, licensing restrictions, and royalty rates. So when contracts are drawn, they must be more specific than just the title of the work.

Performance-level EIDR IDs are for specific versions of a work. Performance-level EIDR records are called “edits,” for different content, or “manifestations,” for different renderings of a work, specifying more technical differences between them (like resolution, encodings, captions, etc.) They become part of a work’s family hierarchy. This not only adds precision to distribution agreements, but allows for far more fine-grained and useful analytics.

A performance-level EIDR record is created as a child record of an abstract title, like a movie or an episode, or another performance-level record. In the EIDR record, the differentiating characteristics can be specified, and the corresponding product may be treated as a distinct licensable and distributable entity.

Distributors tend to prefer performance-level IDs, because they are more precise, and because they allow internal automation when multiple versions are offered through the same channels.

Why do they call it an EIDR number? It has letters and slashes and other stuff, too.

To a computer, it is a number. EIDR is part of a global standard regime in which virtually any item in the universe could be given its own, unique, identifier. The range of numbers is so big (79,228,162,514,264,337,593,543,950,336) that it could be used to assign a unique id to every grain of sand on every beach and desert on Planet Earth. So, we feel very confident that the structure of an EIDR ID won’t have to change in the future because they weren’t optimistic enough about its future prospects.

Can I obtain an EIDR ID for a title I didn’t create?

Yes, you can.

Anyone with a commercial or distribution interest in a movie or video work may obtain an EIDR ID. Creation of an ID does not imply ownership of a title, but once an ID is in the EIDR ecosphere, it becomes the single, unambiguous, world-wide reference for that specific work–the same EIDR ID will be used by all parties, in all parts of the world, from that day henceforth.

What does an EIDR ID do for my company?

EIDR IDs ease the exchange of information about titles throughout the distribution chain. Increasingly, it is required. Among the advantages of EIDR asset identification, are:

  • Producer-to-distributor, and distributor-to-provider integration
  • Improved ratings and retail reporting
  • More accurate reporting and analytics
  • Eased ad placement and revenue determination
  • Meets mandated EIDR requirements for distribution or ad placement

A 2013 analysis by Ernst & Young identified $2.5 – $3.5 billion in financial savings per year from strong asset identification, like EIDR, through improved distribution efficiencies, reduced errors, and increased levels of automation made possible by the IDs.

The Title Registrar

I have an internal title catalog which I would like to register. Do I have to enter each title one-by-one?


We offer supplemental services for bulk title registrations. This can be helpful for registering entire catalogs, series, or other large registrations. Progressive discounts are available for single registration jobs containing more than 200 registrable titles.

We have bulk import Excel templates for large jobs (one for series, and one for other title types). If you don’t have the means to automate the population of the template, we can provide consulting services to help.

How do I contact Title Registrar support?

The Title Registrar has a support site, which may be accessed through There, there are a number of support resources there, and you can open a support ticket. You can also reach our support site through the “Support” drop-down menu on every page of this site.

Please include your company name and contact information on support tickets.

You may also send an email to

Why does it cost me money to just get a number?

An EIDR ID is not simply a number, but represents a substantial organization and infrastructure to support it. EIDR maintains a staff of technologists and support personnel to help ensure that numbers are unique, that titles aren’t duplicated, that data is accurate and consistent, and that the performance of the registry is adequate to demand. The Title Registrar, which is an EIDR member, developed software to allow public registration of titles, and maintains the staff to manually review new registrations to ensure that they are legitimate and correctly entered.

How do I register a title with the title manager?

We have created a short video to help you get started.

To get started, just head over to


What is the point of an EIDR number?

With the advent of digital distribution of entertainment, and the proliferation of different standards, resolutions, encodings, and edits of individual titles, it becomes more and more burdensome for different parties in the production and distribution ecosphere to communicate with one another. It is no longer sufficient for a retailer to ask for distribution rights for, say, The Godfather. The distributor would have to know: which edit? In what language? On DVD, or Blu-Ray, or 4K, or maybe even streamed to a smart phone? With a directors commentary? Special features? Using which encoding method?

Without clarifying these issues, it is unlikely that the distributor will know what precisely the retailer or streamer wants access to. And the license rates, theatrical royalties, bandwidth requirements, cannot be determined without knowing precisely what is being talked about.

Do EIDR IDs have to be so long and hard to read?

Well, yes. EIDR IDs are more geared towards computer systems, and they are unbothered by the length and complexity. The length helps guarantee that EIDR won’t run out of numbers in your lifetime, or your grandchildren’s, thus helping ensure that it is a standard that can last.

ISBN, the numbering system for books, is in a years-long process of revamping its structure from 10 digits to 13, precisely because they are projected to run out of numbers. Internet addresses, similarly, are scheduled to be expanded, because they are running out of numbers too. By having that extra length, EIDR is “future-proofed” itself to the degree that every human being that ever existed could be issued a trillion EIDR numbers without threatening to exhaust the pool.

Are EIDR IDs proprietary?

No! And that’s their beauty.

EIDR was founded in 2010 as a non-profit benefit corporation to oversee and maintain the identifiers. They are built around open standards which are overseen by ISO (the International Organization for Standardization).

So EIDR IDs belong to no company: they exist solely to benefit the entertainment industry.